The simple definition of communication, according to the Miriam-Webster dictionary, is: "The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else."

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"A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent."

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What are non-negotiables?

Think of them as your mantra. They should bring worth and help create an organization you can be proud of. Align them to support the mission of the company and they’ll drive the business and relationships with clients, partners, and vendors alike. If you don’t already have non-negotiables, get your employees involved and ask for their input. Start by thinking about what makes your brand special. How do you differentiate your brand from your competitors? What’s important to your clients?

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Did you ever have that one moment that changed your entire perspective?

That day, for Rob Bell, was because of Dick Brodbeck. He was the owner of the supermarket where a young, not-so-confident Rob Bell worked. And so the story goes...

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It’s common sense. We only have one chance to make an impression, not only with our clients, but with our team members, as well. Rob breaks it down by using TLC. We teach, we lead by example, we coach by giving positive reinforcement. Most people want to do a great job so let’s help them be successful.

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Great teams do the basics very well and consistently. When we all do a little, we all get a lot. As Rob Bell says, It doesn’t have to be complicated.

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